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The company is on track to sell 9 to 10 million cans this year, Bullock told The Denver Post. Increased cultural acceptance of cannabis coupled with a post-pandemic desire to cut back on alcohol consumption led to a “spontaneous combustion of demand,” Briggs said. The founders’ goal was to find a way to weave cannabis into the country’s “drink-obsessed culture,” Briggs said, and craft a beverage that would have less of a physical impact than beer, wine and spirits. The brainchild of Los Angles-based duo Jake Bullock and Luke Anderson, Cann first came on the scene in 2019. However, the company aspires to sell its beverages in restaurants and other retail establishments, offering customers an alternative to alcohol. ![]() It’s available primarily at local liquor stores along the Front Range, including Applejack Wine & Spirits’ three locations. ![]() That’s, in part, why customers still need to be at least 21 years old to purchase Cann. THC is the mind-altering compound found in both marijuana and hemp that’s known for producing a “high.” Drinking a single Cann Lo Boy likely won’t provide the same experience as hitting a bowl, but after a few, drinkers could feel the effects of both the THC and the CBD, which isn’t psychoactive, like they do from other edibles. These non-alcoholic bubbly beverages come in flavors like grapefruit-rosemary and lemon-lavender. In January, Cann launched one of its product lines, called Lo Boys, in 30 Colorado stores and bars, said Dave Briggs, vice president of business development. Each 12-ounce can is infused with 1 milligram of THC - a relatively small amount - and 15 milligrams of CBD. But since hemp isn’t a federally controlled substance, products derived from it can be sold anywhere. In Colorado, marijuana can only be sold by heavily regulated medical and recreational dispensaries. That’s because Cann seltzers are made with tetrahydrocannabinol (THC) and cannabidiol (CBD) extracted from hemp rather than from marijuana. A new THC-infused seltzer is now available in Colorado and, in a departure from cannabis norms, locals don’t need to go to a dispensary to purchase it.
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